Nelson thinks outside the box again

One of my publishers, Thomas Nelson, is not afraid to try new things. Publishers Weekly reports:

"Starting February 28, the first half of Need You Now is available for 99 cents from all major e-book retailers. In mid April, the second half of the e-book, as well as the full e-book and the physical trade paperback will be available. The second half of the e-book will have a list price of $10.99, and the complete e-book as well as the trade paperback will have list prices of $15.99."

Read more about Nelson's interesting move here.
I'm not sure it's been tried before. It will be interesting to see if it pays off.




site stats
It seems to me that a big attraction of ebooks is that you can get them right away. So I wonder how people will feel about getting half the book and then waiting a month for the rest of it.

We're all just experimenting here, aren't we? ;-)