What you should do if you ever hit the big time

I loved this article in Fortune that author Sara Ryan pointed me to, about how Cassie Claire used the marketing sensibility she was taught by her dad to make sure her publisher had plans in place for her success.

CLARE:  We were in the boardroom. The publisher [Simon & Schuster] said, "Our plan is to raise the profile and increase the sales."  And I said, "What are your concrete plans to achieve that?"  They said, "Well, we're going to get the book more attention and sell more copies."

As opposed to a plan to sell fewer copies?

RUMELT: They were naming goals instead of actions.  She gets that sensibility of distinguishing between the two.

CLARE:  I asked them to come back in a week or two with a list of things they were going to do—advertising, print run, special promotions, third-tier stores like Costco they were targeting. For Target, I asked if we were on the planogram. They've looked on me as if I were an alien. "You're not supposed to know these words!"…But they did what I asked.


You can read the rest here..



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How smart of her. She's lucky that they listened, too. I have an editor where it takes multiple emails AND calls, just to find out a print run, and then we get vague, "oh, about 10,000" kind of answers.

And I can bet my ass my book is not the one they're shoving on coscto and target.

She sounds smart, though, and invovled, which clearly has paid off for her. ;-)
It probably helps that she is not at the 10K level or even the 100K level. Everyone is probably a lot nicer to you then!
Wouldn't that be fun if it were? Although it seems that no matter what level you are on, you worry to a certain degree.