Dating your book

A good book for kids is likely to stay in print a lot longer than a book for adults. That’s why you need to be careful not to parody something kids won’t be familiar with, or to make cultural references that are going to go right over their heads a few years down the road. Something that happened ten years ago or when you were a kid may be completely unknown to kids today. That goes for cartoon characters, popular movies or bands, famous actors, etc. And even if you do reference things that are cool right now, will they be tomorrow? Or will they date your book, making it less likely to appeal to tomorrow’s readers?

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sounds like you are writing historical fiction (which pretty much anything set even five years ago is, at least for kids)
It's a tension...
Great topic. For what it's worth, I'm known to make up bands and what not, erring on the side of long-term pop culture references (McDonald's). But it's impossible to write contemporary fiction that will won't age; the tech alone will do that to you. My hope, though, is that the best of it will survive to be resonant historical fiction.
Re: It's a tension...
I always like to imagine mysterious strangers when I see an anon. comment.
Re: It's a tension...
It doesn't seem to be an issue in the adult books I've written, but names of specific bands have been taking out of my YA books.