In Entertainment Weekly, Stephen King took a look at buzz vs. hype. “To start with: Buzz is not hype and hype is not buzz. Hype is paid for: full-page print ads, luxe websites, logos on the sides of buses, billboards on Sunset Boulevard, carpet-bomb TV campaigns. Buzz is free. Hype is often unreliable (Ang Lee's well-advertised but ultimately atrocious rendering of The Incredible Hulk, for instance). Buzz, on the other hand, is almost always reliable.”

He goes on to buzz The Garden of Last Days by Andre Dubus III. [Full disclosure: I saw him in the green room at Wordstock! He wore black cowboy boots! I did not actually speak to him or even look at him directly!]

You can read more of King’s musings here .