Some alternatives they explore:
- Having the bookstore owner interview the author
- Teaming the author up with a writer friend or a writer who blurbed the book (potentially twice the audience)
- Powerpoint presentation on some topic related to the book
- Teaming the author up with their editor or agent (I'm presuming this only happens in NYC)
- Having the author tell background stories about the book
- Just having a Q&A
"When some authors read, I'll mutter to myself 'is that snoring I hear?'" said Charles Stillwagon, the event manager of the Tattered Cover, a bookstore in Denver.
Read more here.
