Creativity online reports: To highlight the fact that it offers menus in Braille, agency Metropolitan Republic in Johannesburg came up with a truly brilliant idea for Wimpy South Africa. It created 15 'Braille Burgers', using sesame seeds as to spell out different messages in Braille (for example, '100% Pure Beef Burger Made For You.') It then delivered them to 15 blind people in three of South Africa's biggest institutions for the visually impaired, filming their reactions to create this viral spot. Wimpy claims it reached 800,000 visually impaired people via social media with the effort.
If South Africa is like the United States, only 8% of blind people are fluent in Braille, a small fraction of a small fraction.
The piece is worth watching just to see people’s joy and delight when they read the message on the top of their bun. And of course, it made me think of Girl, Stolen.