In April, Atria will launch The Great Mystery Bus Tour, featuring three Atria authors that starts in New York City and hits 11 cities in eight days. The tour will feature Irish novelist John Connolly, Scandinavian novelist Liza Marklund, and America’s own M.J. Rose.
Harper Collins has a clever twist to the theme. As Publishers Weekly reports, “Nine middle-grade authors will vie to win "Best in Class" this fall, when HarperCollins sends them out on its Class Acts tour to schools and bookstores across the country. The authors will be paired (or in one case, tripled) up, and each team will visit three cities, where they are expected to make one school and one bookstore appearance. At the emceed school events, students will be divided into two groups in advance of the authors’ visits, with each group backing one author.”
Read more about Harper Collins Class Acts tour.
And a person at Penguin explains: “It’s not just sending them on tour. It’s developing a Facebook presence for the collection of books separate from their individual [pages]. It’s having a sampler on all major retailers, you can download a free sampler on the Nook, on the Kindle and on all the devices. It’s robust Twitter and Facebook advertising, a GoodReads campaign. We really wanted to take the idea of a group tour and then amplify it across as many channels as possible to really reach a wide audience.” Read more about how Penguin set up the Breathless Read tour.
I had a friend who went on a bus tour to Wal-Marts a few years back. It was organized by the company that supplied books to the chain. It sounded like great fun.