What makes a book a hit?

Both the Wall Street Journal and NPR took a look at Hit Lit: Cracking the Code of the Twentieth Century's Biggest Bestsellers.

The Wall Street Journal piece begins: “If you want to make the big money in fiction, don't skimp on the friction—especially the sexual, spiritual and political varieties—and go light on the navel-gazing. So counsels James W. Hall in "Hit Lit," a study of what makes best sellers tick.”

Read the rest of the WSJ piece about Hit Lit here.

And read NPR’s take on Hit Lit here.

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