Haven't I see you someplace before? Dueling covers for same book

This is the American cover. I like it okay. The girl we can see the most looks like a photoshopped girl.

But I love the cover they used in the UK. The girl looks real and has a gleam in her eye. I don't understand why they took the same concept and redid it in the US, only (to my eyes) not as well.

Either way, the book, Shift by Em Bailey, sounds right up my alley. Psychological thriller about girl who may or may not be crazy? I'm there!

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