One-word - and even one-letter - titles

For the past few years, publishers have been enamored of one-word titles. Easy to remember, and there’s a whole dictionary full of them.

One problem is that one publisher comes up with a catchy one-word title at the same time one or more editors at other houses also come up with the exact same title.

The Millions looks at one-word - and even one-letter - titles. "At their best, one-word titles distill content to its purest essence, which is what all titles strive to do, and then they stick in the mind. Sometimes, of course, they fall flat, and much of the time they’re just lukewarm and vague or, worse, falsely grand."

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And how could I forget because i freaking LOVE that series. I'm reading the latest right now.