My first book or maybe my first two with Harper had their name on the spine when they came out in paperback (if memory serves). Then the company bought Avon, which clearly had more of a budget mindset: margins were narrower, paper stock was perhaps thinner, type was smaller - two of my books had almost exactly the same number of words, yet the Avon book was much thinner.
It will be interesting to see what they do with it. They are going to take four Kathy Hogan Trocheck’s novels (the name I met her under at a dinner Harper hosted at a steak house at the Denver Bouchercon), and publish them under Mary Kay Andrews, her more successful pen name that came along later. I wonder if anyone will get confused and read them twice? They were published in the 1990s, I believe, so maybe no one's memories are that long.
Read more about the new imprint here.