As a result, attendance more than doubled; close to 300 parents, teachers and children came to hear Benz and Lewis's presentation using storyboards from the book. "A typical turnout," Roeder told PW, "would be 100 to 150 if the author is well-known, 20 for a lesser-known children's author."
Should authors pay for their own marketing? Well, maybe. A lot of us do. PW says it does "point up the need for better prizes, or incentives, to draw audiences even for writers who do have a strong following. At the event, Changing Hands sold out of the book, and The Rise of the Black Wolf continues to sell briskly at the store."