Now he's reversed the regular idea of a book tour by using his blog to invite fans to organize groups to get him to visit their city. The basics: for him to come, he needs a group of 500 or more, each of whom is willing to pay $50. In return they get to hear him speak and get five copies of his new book, The Dip (one to read and four to give away to spread the word). [Full dislosure: I think I have spoken to groups of 500 only three times - and each time they had paid to be there. And no, I wasn't the only one there.]
The plan was announced in March with just one city. Now readers have organized events in seven cities--pulling together eager audiences and local sponsors, and starting a wave of local viral campaigns on behalf of the author and the book. Godin writes: "The amazing thing is that most of these were created, built and run by people I have never met before. Satisfied readers decided it would be fun to see if they could organize hundreds of people, find a venue, work with a bookstore and pull the entire thing off. And they have."
Read more here.
I wonder if this kind of idea would work with fiction? Hm, probably not. But this guy is good at thinking outside the box.