aprilhenry (aprilhenry) wrote,

Seth Godin has an interesting idea

Seth Godin writes about marketing, change and work. One of his books, Permission Marketing, was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.

Now he's reversed the regular idea of a book tour by using his blog to invite fans to organize groups to get him to visit their city. The basics: for him to come, he needs a group of 500 or more, each of whom is willing to pay $50. In return they get to hear him speak and get five copies of his new book, The Dip (one to read and four to give away to spread the word). [Full dislosure: I think I have spoken to groups of 500 only three times - and each time they had paid to be there. And no, I wasn't the only one there.]

The plan was announced in March with just one city. Now readers have organized events in seven cities--pulling together eager audiences and local sponsors, and starting a wave of local viral campaigns on behalf of the author and the book. Godin writes: "The amazing thing is that most of these were created, built and run by people I have never met before. Satisfied readers decided it would be fun to see if they could organize hundreds of people, find a venue, work with a bookstore and pull the entire thing off. And they have."

Read more here.

I wonder if this kind of idea would work with fiction? Hm, probably not. But this guy is good at thinking outside the box.

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Tags: flipping the funnel

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