aprilhenry (aprilhenry) wrote,
aprilhenry
aprilhenry

What do you think?

Do you think video clips on Youtube really help sell books? I've seen a ton of amateur ones done by self-pubbed mystery authors who think that flashing some clip art and some words on a screen will make me buy a book. And then every now and then I see something like the Parrotfish video and think, yeah, that makes me want to read it.

PW reports that Simon & Schuster has teamed with the Internet video company TurnHere Inc. to launch a "book-centric video channel" that will promote S&S authors and their new books. Bookvideos.tv will begin in early June, and the videos will also be available at SimonSays.com, YouTube and the authors' own Web sites. Though S&S has produced videos to promote its authors in the past, the venture with TurnHere represents a stronger and more formal commitment to using video to market authors. S&S will create videos for at least 40 authors, including Mary Higgins Clark, Kathy Reichs, Michael Roizen and Mehmet Oz, Jennifer Weiner and Zane.

A VP for S&S is quoted as saying that video replicates, for the digital age, " the critical and time tested word-of-mouth excitement that comes from talking about a good read."

What do you think?



site stats

Subscribe with
JacketFlap's
Children's
Publishing
Blog Reader
Tags: videos?
Subscribe
  • Post a new comment

    Error

    default userpic

    Your reply will be screened

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.
  • 11 comments