Would you love an author enough to pay $150 for a special edition?

The Wall Street Journal reports on a new trend: both Chuck Palahniuk and Michael Chabon’s publishers came out with signed, limited editions of new novels in unusual slip cases, priced at $150. John Pitts, head of marketing at Doubleday, Mr. Palahniuk's publisher, says the idea came from watching some of Mr. Palahniuk's readings. "It's like a rock show," he says, "just how nuts they are for him." [Full disclosure: Chuck is quite a showman, but I’m not sure the idea translates into a $150 chunk of paper.]

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