aprilhenry (aprilhenry) wrote,

Where are teens and tweens?

Online at social networking sites like MySpace and Face Book. So says Alloy Media & Marketing, a youth-oriented marketing firm, in a recent press release. "While 96% of online tweens and teens have used social networking technologies, 71% of online tweens and teens connect to a social network at least once a week And “nearly half engaged with a brand in the space in the past month.” The study says social networking is approaching parity with TV time among 9 to 17-year olds. Of course, a lot of those kids are doing both, but the study says they are four times more likely to pay closer attention to what they are doing online to whatever they’’re watching on the tube.

(Full disclosure: What I wonder is if this is the same Alloy that shared copyright with Kaavya Viswanathan of her partially plagiarized book?)

I think authors have to have a Web presence – YA authors in particular. That being said, I have a fairly active MySpace site, but haven’t joined Face Book or Second Life or any of those others, at least not yet.

Where are you - and why?

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Tags: online presence

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