aprilhenry (aprilhenry) wrote,
aprilhenry
aprilhenry

Mass market or trade? Mass market or trade?

PW reports, “Whether to publish a book in mass market or trade paperback is one of the toughest decisions in the editorial boardroom, according to Bantam Dell’s senior v-p and executive director of publicity, Barb Burg. To avoid that problem and test a new publishing model, the Random House division is launching Bantam Discovery, a new imprint that will release one title every month, simultaneously, in both formats.”

I don’t know about you, but I think that’s a weird idea. I think I might get confused if I went into a bookstore and saw a book out in paperback and trade at the same time. But judging by this article, Bantam thinks that’s an ideal situation.

What do you think?



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