November 3rd, 2008

Will blog for books?

One of my publishers, Thomas Nelson, has started a program that provides bloggers with free review copies of some titles. In exchange, the blogger promises to post a review of at least 200 words on a blog and at Amazon.com.

Nelson CEO Mike Hyatt says, "My goal is to have a rich database of bloggers who are actively selecting Thomas Nelson products that they are interested in to read and review. The positive reviews will be a priceless word-of-mouth marketing vehicle and the negative reviews will be a useful tool in understanding why a product might not have sold at retail."

Nelson is one of five [full disclosure: five! That kind of boggles my mind] publishers I have worked with. They have some of the most innovative PR ideas I have ever seen.

Read more about the program here.



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Blog posts will be a tad fewer this week

In less than an hour, I'm getting in my car and driving 275 miles to my hometown of Medford, Oregon. There I will spend time with my mom, walk with her through the Old Fellows Cemetery that tells so many stories (the five children from on family all dead within a few weeks a hundred years ago, the man who put up an elaborate memorial to his wife but was never buried beside her), and write like crazy.

Since mom has dial up, my online time will be limited. So no chores, no gym, no high-speed - let's see how much I can write!



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