February 9th, 2009

Wheels within wheels

Someone over at Penguin UK has been having fun with marketing. They took out a fake ad complaining about an upcoming book. There was a link in the ad that eventually led to a blog that was also fake - and very elaborate.

But the whole thing was real enough to fool a talk show.

Good for them for breaking through the clutter in kind of a post-modern way.

Read more here.

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Calendars and timelines

I'm writing a YA thriller right now, and it is so helpful to keep a timeline. I created a calendar, and then on each day I write down the key things that happen that day. It's a must for keeping all the plot lines straight. If I write that a character works on Tuesdays, then I can't have him solving the crime when he's supposed to be at work, at least not without some explanation. And until I put together the calendar, I didn't realize nothing was happening on Sunday - and with a thriller, something should be happening every day.

Sometimes things need to happen every hour. I remember when I was writing Buried Diamonds, I knew that the murder took place at at 5:30 p.m. during one night of a class reunion. Then I went through and made sure every likely suspect was doing something that they would want to hide at the exact same time - using drugs, hooking up with an old flame, etc - so that I could make them act suspiciously. If I hadn't made a little chart, I might have missed a few possible suspects.

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Good publishing news for so many friends!

From Publishers Lunch:
Amanda Marrone's THE MAGIC REPAIR SHOP CHRONICLES three-book series in which a twelve-year old girl takes on an apprenticeship in a magic repair shop, to Kate Angelella at Aladdin, by Wendy Schmalz at Wendy Schmalz Agency (World). [We know her as amanda_marrone ]

Edgar Award winner Robin MacCready's SNAPSHOT, in which a girl discovers her father has a secret life, to Christy Ottaviano at Christy Ottaviano Books, by Wendy Schmalz at Wendy Schmalz Agency (World).

Author of the NYT bestseller WAKE Lisa McMann's next paranormal stand-alone, again to Jennifer Klonsky at Simon Pulse, for publication in spring 2011, by Michael Bourret at Dystel & Goderich Literary Management (World).

Adrienne Maria Vrettos's untitled NYC mystery, in which a teenage girl wakes up in a nearly empty subway car to find herself in an unfamiliar costume and makeup, with no memory of what's happened to her in the three days since Halloween; it will take her five days to figure out why she only has six days to live, to Lisa Cheng at Margaret K. McElderry Books, for publication in Spring 2011, by Tracey Adams at Adams Literary (US). [We know her as amvrettos ]

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