May 19th, 2009

The Costco Miracle!

My agent is unfamiliar with Costco, and thought it might be similiar to Grocery Outlet, another of my favorite stores. But Costco isn't the last home for products that never sold. Instead it specializes in items, many high-end, at unbelievable prices. Seafood, meat, imported cheeses, clothes, bedding, cookware, office supplies - they might not have a lot in any one category, but the buys are incredible.

Costco stocks very little hardcover fiction. But now, thanks to being on the New York Times list, plus the hard work of our Thomas Nelson publicist, they have Face of Betrayal in stock on a trial basis in Seattle and Portland stores for only $11.99 (list is $25).

Shoot! That's even cheaper than I can authors' copies for. Yesterday I bought a couple and promptly gave them away to folks who wanted copies but for one reason or another couldn't get them.

While I was in the checkout line, I said to the checker, "See if you can figure out what's special about that book." He had my Costco card right in front of him, propped on the edge of the register. He looked back and forth and said in an amazed tone, "Wow! You have the same name as the author!"

Quite a coincidence!

If you live in Portland or Seattle and would like to meet Lis and I in person, see us at:
* Friday, May 29
Seattle Costco, Aurora Village, 1175 North 205th, Seattle

* Saturday, May 30
Portland Costco (the busiest Costco in the country), Portland Warehouse, 4849 NE 138th Street, Portland

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Publisher reaches out to authors

Shelf Awareness had a series of interesting articles on the state of the publishing biz. Part of it talked about the publisher Sourcebook. “The "new" Sourcebooks is "competing harder in fewer categories" and "organizing internally around categories and category users," Raccah continued. The company is simultaneously aiming to "get to know readers better" and become partners with authors.

“In fact, at Sourcebooks, "we publish authors, not books," Raccah said. The company is planning longer term and intends to make authors leaders in their categories. "We have to communicate with authors and not just deal through agents."

To help communicate with its 1,200 authors and help authors in a variety of ways, the company recently launched what it calls the Author Toolkit. Among other things, the site has information about social networking, media training resources and events listings. Sourcebooks offers to host authors' blogs and will help authors create e-cards using their book covers. "Our only job as publishers is to find new approaches to content and new ways for authors to reach readers.””

Read more here.

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