July 1st, 2009

Oops – offering gift cards for 5-star reviews on Amazon

A contributor to a textbook got the following email from the publisher: “"Congratulations and thank you for your contribution to Clinical Psychology. Now that the book is published, we need your help to get some 5 star reviews posted to both Amazon and Barnes & Noble to help support and promote it. As you know, these online reviews are extremely persuasive when customers are considering a purchase. For your time, we would like to compensate you with a copy of the book under review as well as a $25 Amazon gift card. If you have colleagues or students who would be willing to post positive reviews, please feel free to forward this e-mail to them to participate. We share the common goal of wanting Clinical Psychology to sell and succeed. The tactics defined above have proven to dramatically increase exposure and boost sales. I hope we can work together to make a strong and profitable impact through our online bookselling channels."

Read more about it here.



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More bad author behavior

Salon takes a look at more bad author behavior, including this: "In 2004, Stanley Crouch responded to a chance encounter with Dale Peck (who'd written unfavorably of Crouch's "Don't the Moon Look Lonesome" years earlier) at a New York City restaurant as an opportunity to slap him in the face. Twice."

Read more here.



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