January 4th, 2010

No doom and gloom: book sales were actually “impressive” in 2009

Tired of reading stories about how book sales are down?

A business mag article says, “Sales of adult fiction hardcover books rose 3% to 36 million units. Trade paperbacks in the category also grew their sales, to 79 million, an increase of 2% over the prior year. “Bottom line, it's really pretty impressive,” said Lorraine Shanley, a principal of consulting firm Market Partners International. “When you look at every other medium, and you look at books, and you see they held their own in one of the most difficult years we've had in a generation, that's good news.””

Read the good news here.



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How one bookstore chain plans to prevail

The Joseph-Beth bookstore chain thinks it can turn things around by making their stores destination shopping places. An article says, “Van Uum has brought in top chefs to run the restaurant, bakery and coffee shops. And for each store, he's hired two marketing and events coordinators to create a yearlong calendar of book signings, orchestra performances, photography shows and craft workshops. He's created a loyalty card program that rewards Joseph-Beth's best customers and contributes back to the local community. Van Uum only hires workers with a passion for books. The 60 employees in each store must pass a book and author test before gaining employment.”

I like to hear that - many bookstores are doing fewer author events, not more. You can read more here.



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