January 31st, 2013

Night She Disappeared cover

Bookscan - can it stay relevant? Is it accurate?

An article in Forbes (which seems to be a UK-version of Forbes) takes a look at Bookscan, which claims to track 80% of physical book sales in the US.

Maybe that 80% is right for some authors, but not for me, perhaps because it doesn’t count library sales. For one of my books, the Bookscan number was only 22 percent of what it really sold. That’s a far cry from 80 percent.

The article suggests that Bookscan might be becoming obsolete.

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