aprilhenry (aprilhenry) wrote,
aprilhenry
aprilhenry

What ad would you "flip"?

Advertising Age has an article about a dedicated YouTube channel. "The premise is simple: A young girl films herself flipping your brand into the dustbin because its advertising is offensive, insulting or just plain stupid."

"Sony gets hit for featuring a pink laptop on the beach. Says 19-year-old Emily, "First of all, you would never bring your laptop to the beach." And even if you did -- and it matched your bikini -- you wouldn't leave it unattended to run off into the water."

"According to a Sony spokeswoman, "While we understand 3iYing's take on this Vaio ad, we believe that ads are subjective and shouldn't necessarily be taken literally. The Sony Vaio shown in this ad is one of our best-selling models, and we think conveys the message that Vaios (especially in colors like pink) are fun and liberating.""

You know, she's right. A pink computer would be liberating!



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