Do you think this is totally true, partly true or not true?

“"The real requirement is that there is a male protagonist. Boys will not read books that have a girl protagonist," said John Martin, a Ballard novelist who writes for young adults, and started BoysRead.orgthis year to address the reading gap.”" That’s from an article in the Seattle Post-Intelligencer about how to get middle school boys to read more. What do you think?