aprilhenry (aprilhenry) wrote,

I think it’s too late to change my opinion

My next book, Fire, Kiss, Electric Chair, opens with three high school kids torching a million dollars worth of Hummers. So I don’t think GM’s new advertising campaign is going to sway me. Sales are slipping so Ad Age reports: “Three new-model TV spots, plus print and online work from independent agency Modernista, Boston, aim to position the vehicle as a force for good. Ms. Stooke calls the campaign "Hummer Heroes," and it portrays how rescue workers and owners rely on Hummers to help others. [Full disclosure: I’ll lay you dollars to donuts that a Subaru Forester could do the same things 99% of the time, with a lot less impact on the environment.] …

“Another TV spot, dubbed "Bandages," aims to show off the vehicle's newness; different features of the 2008 H3 are revealed as tons of white gauze is unwrapped. A third spot goes back to the roots of Hummer advertising with a spot reminiscent of a video game to showcase the playful side of the new H3 Alpha, its V-8 engine and more towing power.”

More towing power! Gadzooks, that’s all those monsters need is more power!

site stats

Add This Blog to the JacketFlap Blog Reader
Tags: fire kiss

  • Stupidest way ever to promote your book

    I've thought of a great new way to publicize Girl, Stolen ! Obama will be in Portland sometime this month. And all I'll need to do is figure out…

  • Who do you want inspiring your young reader?

    Hollywood thinks it knows the answer. Rather than steering kids to Dr. Seuss or Frog and Toad, why not have them read stories about the Hulk or…

  • Politics is a dirty business

    First George Allen attacks the man who is running for the same Senate seat, James Webb, on the basis of his novels. Not to be outdone, Slate went…

  • Post a new comment


    default userpic

    Your reply will be screened

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.