aprilhenry (aprilhenry) wrote,
aprilhenry
aprilhenry

I’m fascinated by book packagers

You hear good and bad things about book packagers. That they are successful. That they screw authors over. That they really “get” the market. That they produce bad books. Here’s an article in PW about Alloy, a well-known book packager. It says, in part, “Alloy Entertainment got its name when Alloy Media + Marketing acquired 17th Street Productions, a children's book packager founded in 1987 by Daniel Weiss. Since then, the company's track record has been impressive. With Little, Brown alone, Alloy has published four bestselling series (including Gossip Girl); it's also delivered bestselling series for HarperCollins (Pretty Little Liars) and Random House (The Sisterhood of the Traveling Pants). Despite the Opal Mehta-related bad press, Alloy's reputation in publishing remains strong.”

What do you think? What do you know? Got any more links to stories about book packagers?


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