aprilhenry (aprilhenry) wrote,
aprilhenry
aprilhenry

Will this turn folks into readers - readers who buy?

The New York Times reports: "In an attempt to increase book sales, HarperCollins Publishers will begin offering free electronic editions of some of its books on its Web site, including a novel by Paulo Coelho and a cookbook by the Food Network star Robert Irvine. The idea is to give readers the opportunity to sample the books online in the same way that prospective buyers can flip through books in a bookstore."

People who go to www.harpercollins.com will be able to see:
- “The Witch of Portobello” by Coelho.
- “Mission: Cook! My Life, My Recipes and Making the Impossible Easy” by Irvine.
- “I Dream in Blue: Life, Death and the New York Giants” by Roger Director.
- “The Undecided Voter’s Guide to the Next President: Who the Candidates Are, Where They Come from and How You Can Choose” by Mark Halperin [Full disclosure: I actually say next to a girl on a plane reading this last month - she seemed to have NO idea, not even a glimmer, about any of the candidates, but at least she was trying]
- “Warriors: Into the Wild” the first volume in a children’s series by Erin Hunter.

They won't be able to print the pages, unless they do screen capture after screen capture, nor download them to a Kindle or other device.

This is my take: cookbooks, yeah, that might make me buy. Non-fiction about the NY Giants wouuld never interest me, so it wouldn't matter. The voter guide might get people to read it, given the current state, but buy it? Not so sure. the adult and YA novels - hm, I don't have enough interest in them, based on the titles, to go see.

The article also says: "HarperCollins will also begin offering 20 percent of some books two weeks before the hardcover editions go on sale. Starting Tuesday, readers can see the first fifth of “The Perfect Wife” by Victoria Alexander; “Deep Dish” by Mary Kay Andrews [Full disclosure: I have eaten steak with her when she was using her real name!]; and “Friend of the Devil” by Peter Robinson [Full disclosure: I, and a dozen other people, have had drinks with him at a bar - and I'm sure he remembers me not at all!]."

To read all of the article, click here.

What do YOU think? Will this work?



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