aprilhenry (aprilhenry) wrote,
aprilhenry
aprilhenry

Uh-oh, my kid’s in trouble

A study, reported in Newsweek, “looked at six best-selling novels from the "Gossip Girl," "A-List" and "Clique" series, and found that brand names appeared an average of more than once per page: 1,553 references in all. Among them were 65 allusions to brand-name alcohols, cigarettes or prescription drugs. The brand names helped drive plotlines and define characters, says Johnson, who also noticed a degree of snobbery at work: almost all 22 references to Keds served to label the girl wearing them a loser. Other lessons: don't wear Target bikinis; do wear Chanel.”

Read more here.

I mentioned this to my daughter and a half, and they said a lot of kids in their middle school read these books. Luckily for me, they sounded disdainful.



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