Now the NY Times is doing some soul searching of its own after running both a very good review and a feature on the woman "Margaret B. Jones" whose memoir and stories turned out to be fake.
In an editorial, which you can read here, the blame gets spread around. "The book, “Love and Consequences,” was a fake, and had Begg been asked to do five minutes of checking in readily available public records, or had reporters and editors done it themselves before the newspaper bit, The Times could have been spared the embarrassment of falling for yet another too-good-to-be-true memoir from a publishing industry unwilling to accept responsibility for separating fact from fiction."
There were a lot of holes in the Swiss cheese.