The Author as Huckster
Just writing a book isn't good enough anymore; now you have to tour.
By Michelle Slatalla
Michelle Slatalla's book, "The Town on Beaver Creek: The Story of Lost Kentucky Community," was published Aug. 1. [This is the part that's golden.]
September 5 2006
I have never been sponsored by a bourbon before. But before my book was published, I had to learn lots of new things. Things, I must point out, that Ernest Hemingway was never asked to do.
I'll tell you a secret: no one knows how to make books sell more copies. It perhaps involves pixie dust and the zeitgeist and the entrails of a goat. Even writing a really good book is not necessarily necessary.