aprilhenry (aprilhenry) wrote,

Why put out a press release when you can put out a book?

Inc. com looks at a “mini trend in the world of public relations has companies replacing their run-of-the-mill press releases with promotional materials that look and feel like children's books.”

I guess they’re are going for irony. “The less a company has to do with children, the better the juxtaposition of format and message seems to released Mommy, Why Is There a Server in the House? Poking fun at children's titles that address thorny social issues, the book explains a family's decision to buy a "stay-at-home server." The book, which was cross-promoted in Microsoft's online campaign for the product line, drew coverage in The New York Times. It also garnered enthusiastic reader reviews on Amazon.com, where it retails for $5.95.”

Read more here

site stats

Add This Blog to the JacketFlap Blog Reader

  • Post a new comment


    default userpic

    Your reply will be screened

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.