aprilhenry (aprilhenry) wrote,
aprilhenry
aprilhenry

Why didn't I think of this obvious way to make my book a bestseller?

CNN reports that an Indonesian businessman dropped 100 million rupiah, or about $10,700, from an aircraft onto a soccer field to promote his new book.

Because most people in Indonesia live on less than $2 a day, adults snatched cash from kids. The stunt was to promote Tung's book "Marketing Revolution."

"Three years ago, the 42-year-old motivational speaker rode a horse along Jakarta's main streets dressed as
one of the country's most celebrated war heroes to launch his first book. It went on to become a best-seller.



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