Sometimes it's bad, like in this story about how GM might stop making Hummers. Because my next book begins with three kids in an ELF-like group torching a Hummer dealership.
I thought this part of the article was funny. "Brand Tags, Noah Brier's clever application that collects the reactions of consumers -- the ultimate arbiters of a brand's meaning -- to company and product names and arranges them in tag clouds, gives a good idea how the public perceives Hummer today. The most prominent tags in a cloud full of offensive terms: "asshole," "gas," "gas guzzler," "stupid," "waste," "wasteful." "Small penis" was also a popular tag entered by people who visited the site but might be beside the point here."