BEA looked at how authors and publishers can reach Generation Z. The answers seemed to be all over the map. Some made sense, like this: “John Green's third novel, Paper Towns. On October 16, Ditlow [an audio publisher] will make available seven platforms for the audiobook, including CD, MP3, Audible, Overdrive and Playaway. In a follow-up conversation, he explained, "It's sort of a test, because there's a lingering feeling that a cannibalization goes on, and I don't believe that. I believe that each has its own demographics. [With YAs,] you have to get them where they live and breathe. They're downloading at the library, at home from the Web--the more channels the merrier."
Others made less sense, like this: “Clique series author Lisi Harrison called authenticity the crucial element for teens.” [Full disclosure: If the Clique series is authentic, I might as well shoot myself right now.]