Like this, from editor Jonathan Karp, “In weaker moments, I've been seduced by tales of celebrity, money, gossip and scandal. Among my crimes: I volunteered to edit a White House memoir by a self-serving egomaniac because I wanted to learn about presidential politics. (Hint: The author's name was Dick Morris.) I worked on a book by Panamanian dictator Manuel Noriega because we thought he might be able to provide an illuminating perspective on how the United States wields power in Latin America. And, in an effort to bolster the company's bottom line, I acquired and edited an inspirational autobiography by the pop singer Clay Aiken, written and published in about four months. (For the record, Noriega was a lot more pleasant to deal with than Aiken.)”
You can read Karp’s thoughts on what the future might hold for the book business here.