She said that doing local events was still a good thing, when you can hope to rope in friends and family, and there is more chance of local coverage.
She also said that when she first started as a publicist, she was told that she should get one print feature, one radio interview, and one TV show for each market an author visits, but that those days are gone and you're lucky to get a couple of event announcements. Media types now tell that an author visiting a city is not enough to warrant coverage, esp. for an author of fiction. At a minimum, there must be some kind of local hook.