aprilhenry (aprilhenry) wrote,
aprilhenry
aprilhenry

Will blog for books?

One of my publishers, Thomas Nelson, has started a program that provides bloggers with free review copies of some titles. In exchange, the blogger promises to post a review of at least 200 words on a blog and at Amazon.com.

Nelson CEO Mike Hyatt says, "My goal is to have a rich database of bloggers who are actively selecting Thomas Nelson products that they are interested in to read and review. The positive reviews will be a priceless word-of-mouth marketing vehicle and the negative reviews will be a useful tool in understanding why a product might not have sold at retail."

Nelson is one of five [full disclosure: five! That kind of boggles my mind] publishers I have worked with. They have some of the most innovative PR ideas I have ever seen.

Read more about the program here.



site stats

Add This Blog to the JacketFlap Blog Reader
Subscribe
  • Post a new comment

    Error

    default userpic

    Your reply will be screened

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.
  • 2 comments