Nelson CEO Mike Hyatt says, "My goal is to have a rich database of bloggers who are actively selecting Thomas Nelson products that they are interested in to read and review. The positive reviews will be a priceless word-of-mouth marketing vehicle and the negative reviews will be a useful tool in understanding why a product might not have sold at retail."
Nelson is one of five [full disclosure: five! That kind of boggles my mind] publishers I have worked with. They have some of the most innovative PR ideas I have ever seen.
Read more about the program here.