I was born and reside in "the beaver state," AKA Oregon. My college mascot was a beaver (which has been known to send friends back east into ill-disguised giggles). We even had a beaver living near our house in a very urban area of Portland. One of the neighbors was angry at it because it had nibbled down the living Christmas tree in her yard.
Anyway, sometimes it seems like other countries are more frank about bodies. See this ad from Australia, for example.
Ad Age says this Kotex ad has helped the company gain two share points.