Of course, while there is a president of Nike, he doesn't have a 16 yo daughter, at least not one that I know of, and if he does, she doesn't get into the scrapes that my creation does. [Full disclosure: I hope.].
I'm sure my editor will want me to change the name. So what would you name a successful sportswear company that also owns several other businesses (just as Nike owns Coach).
Best one gets a free book.