aprilhenry (aprilhenry) wrote,
aprilhenry
aprilhenry

What do you get when they paid big bucks for your book?

Thousands of review copies sent out, each of them trumpeting something along these lines:
- National review and feature attention
- National and local radio and TV interviews
- Online review and feature attention
- Author tour: ten cities by bookstore request
- Online advertising: NYTimes.com, USATodaycom, and BookReporter.com
- Interactive website
- International Thriller Writers e-newsletter
- Author podcast
- Online video trailer
- Author Myspace and Facebook pages
- Ecard to author's fan list
- Promotions on social networking sites
- Launch event at Left Coast Crime
- ARC giveaway at Boucheron 2009
- Outreach to romance, mystery and thriller writers

This is one example of how publishers, if given the incentive of a large advance, can make a bestseller. Maybe not one that endures. But it's a start. And a level of promotion few authors get.



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