Using Twitter to save your mom's bookstore - and getting a better job in the process

The Oregonian reports: “It began in early December when a man learned that his mother's Northeast neighborhood business, Broadway Books, faced financial problems more ominous than the struggles small independent booksellers typically see.

"Because I know how much this store means to her, I just sat at my desk in near tears for hours," Aaron Durand recalled in his blog.

"Then I got angry. Then I thought I'd do everything I can to help from my remote location here in San Francisco."

The 28-year-old Birkenstock USA employee, who left Portland in August, promised a burrito to anyone buying $50 or more in books by Christmas. Based on his credit card limit, he capped the offer at 166 burritos."

Not only did the store have the best revenue day in 17 years, but the son got a promotion out of the deal. Read more here.