aprilhenry (aprilhenry) wrote,

Book specific Web sites

The NY Times looks at book specific Web sites. “Publishers have long hoped that, say, a jacket by Chip Kidd or an author photo by Marion Ettlinger will increase attention and sales by signaling that a book is a big deal. In recent years, as publishing houses have encouraged writers to create a robust online presence, a new team of experts has emerged. Rabb and a handful of others are now the go-to people for book-specific Web sites and videos, and many authors are willing to shell out big money — usually from their own pockets — for the privilege of working with them.”

[Full disclosure: Regular readers of this blog may remember that I once had a somewhat personal and somewhat confusing conversation with Chip Kidd at a party after I got him mixed up with someone else.]

Read more here.

site stats

Add This Blog to the JacketFlap Blog Reader
Tags: chip kidd
  • Post a new comment


    default userpic

    Your reply will be screened

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.