aprilhenry (aprilhenry) wrote,
aprilhenry
aprilhenry

Book specific Web sites

The NY Times looks at book specific Web sites. “Publishers have long hoped that, say, a jacket by Chip Kidd or an author photo by Marion Ettlinger will increase attention and sales by signaling that a book is a big deal. In recent years, as publishing houses have encouraged writers to create a robust online presence, a new team of experts has emerged. Rabb and a handful of others are now the go-to people for book-specific Web sites and videos, and many authors are willing to shell out big money — usually from their own pockets — for the privilege of working with them.”

[Full disclosure: Regular readers of this blog may remember that I once had a somewhat personal and somewhat confusing conversation with Chip Kidd at a party after I got him mixed up with someone else.]

Read more here.



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