Your next book also does well, although it doesn’t make quite as big a splash.
Then it’s 2007 and you have trouble finding anyone to publish your work at all.
What do you do? Well if you’re Mike Heppner, you end up with a unique plan to get the word out about yourself. "500 copies of "Man" [were sent] out scattershot to college campuses, coffee shops, gyms, offices, and airports."
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