aprilhenry (aprilhenry) wrote,

Wheels within wheels

Someone over at Penguin UK has been having fun with marketing. They took out a fake ad complaining about an upcoming book. There was a link in the ad that eventually led to a blog that was also fake - and very elaborate.

But the whole thing was real enough to fool a talk show.

Good for them for breaking through the clutter in kind of a post-modern way.

Read more here.

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