* From the "Would an author with a new name still have good sales department" PW says in it’s online version: “And, in the "sensational" sophomore novel from bestseller Lisa Unger, Sliver of Truth, two journalists are thrown into a deadly mystery that " grabs the reader by the throat and doesn't let go."” Pretty much everyone in the industry knows that Lisa Unger is the pen name of an author with many books under her belt. It's weird that they buy into the imaginary.
* In the "Do as I say, not as I do department": The big PR firm Edelman Worldwide helped to write the Word of Mouth Marketing Association's code of ethics, which states: "Honesty of identity: You never obscure your identity." Now they've been unmasked as the force behind a supposedly spontaneous blog called "Wal-Marting Across America." The fake blog was created and paid for by Edelman. In it, a couple travelled in an RV, stopping at Wal-Marts to chat up happy customers and workers. [Full disclosure: My day job is in PR, and this is the same type of BS that has turned grassroots efforts into what is now know as "Astroturf." ] Of course, Wal-Mart is also the company that was considering putting cart retrieval in every employee's job description, hoping to weed out people who might not be up to combing the acres of parking lot - and thus saving themselves some cash on health care.
* From the "huh?" department: why is the spellcheck on LiveJournal not recognizing the word blog?