aprilhenry (aprilhenry) wrote,

Nelson thinks outside of the box – again

Publisher Thomas Nelson is making a special offer on some of their books: the price of the hardcover also includes an audio download and an ebook. Some think it’s a mistake to throw in something for free (readers might stop valuing ebooks and audio books), but I think it could be a smart move. Nelson is always thinking outside the box, like their offer to provide free books to bloggers who blog about the book and post a review on Amazon – and the review can be positive, negative, or whatever. (And I’m not just saying they’re smart because they will publish Face of Betrayal.)

Read more here.

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