Make a book video for Road Dogs and you could win a Kindle

This is the kind of promo that makes sense to me. Entertainment Weekly and HarperCollins have teamed up for a contest. Make “a 30-120 second video that captures the spirit of Elmore Leonard's book and offers a compelling interpretation of Road Dogs. It should have intrigue, edge, and energy” and you could win an Amazon Kindle pre-loaded with the entire Elmore Leonard library.

I would guess that Leonard’s demographic skews older and people who make (and watch book videos) skew younger. So this could be the beginning of a beautiful relationship. Read more here.