Customers at Powell's Books who spend $30 ore more between 3 and 6 p.m. any weekday through May 29--or until supplies last--will receive a Powell's pint glass and a coupon for either a $1.25 beer or a 25-cent soda at Bridgeport Brewing. The pint glasses, which come in blue, green, red and pink with Powell's logo on them, can also be purchased for $4 each. On the other side of the glass is the saying, "The NW's Mightiest Bookstore!"
That seems like some pretty savvy cross-marketing.
