aprilhenry (aprilhenry) wrote,
aprilhenry
aprilhenry

What do we know about book customers?

Shelf Awareness had a series of interesting articles on the state of the publishing biz. Part of it talked about sales trends. Another talked about customers:
- The average book reader last year was 45 years old. Some 65% of buyers are women, who tend to buy in higher volumes than men.
- Of all Americans 13 or older, 50% bought a book last year. The average age of the most frequent book buyer is in the 50s.
- More than 50% of book buys are impulse purchases.
Read more here.



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